Wednesday, February 4, 2009


Google unveiled its new mobile location tracking service, Google Latitude, on Wednesday. Google Latitude, if you haven’t heard, lets you have your location monitored and shared in real-time with your friends, family, or whomever you choose. Once you sign up, GPS satellites and cell towers watch your whereabouts. They pull location data from your laptop or smartphone, then pinpoint you on a pretty little Google Map as you go about your day.
While Google Latitude isn’t the first mobile location tracking service to hit the market, it may be the first with the potential for mainstream and widespread adoption. Here is a short video produced by Google.

With Google Latitude, you can:
See where your friends are and what they are up to, quickly contact them with SMS, IM, or a phone call, and maintain complete control over your privacy. You can sign up to put Google Latitude on your phone, PC, or both.
From your mobile phone - View your friends' locations and status messages and share yours with them. (Supported phones)
From your computer - View your friends' locations and status messages on a full screen even without a compatible phone or data plan. Click here to see your friends from your PC.
My question is, what if your spouse asked you to "accept her invitation," or your employer (after all, it probably IS their company supplied phone), or should you disregard the privacy of your children, and force them to sign up? And, can you be signed up without your knowledge?
And then there is the obvious question, what's next, a chip implant in all newborns (it isn't that far fetched, kids imbed all kinds of things under their skin these days at a tattoo parlor)? Nothing, but nothing is as simple as it seems anymore.

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