JACK: STEERING US IN THE WRONG DIRECTION?

Carl's Jr. and the Hardees food chains have sued Jack In The Box over what they say are misleading ads. Jack in the Box and its parent organization, CKE Restaurants, have always been very innovative in their advertisements; which are hot commodities in the burger wars (remember Paris Hilton washing her car and dripping a sponge full of sudsy water over her barely clad body?, that was a Jack in the Box spot). The suit claims Jack in the Box unfairly insinuates they use a better quality of meat (100% sirloin), than their competitors "Angus" meat, which is inferred to be actually comprised of cow anus.

One such ad shows a room full of Jack in the Box executives sitting around a board room laughing hysterically over the word "Angus." Another shows Jack being asked to point to a diagram of a cow and show where Angus meat comes from. Jack replies, "I'd rather not." The employee asking Jack the question is simultaneously drawing a circle in the air with a pencil and repeating the word "Angus." To clarify, sirloin is an actual cut of meat, Angus is a breed of animal.

Personally, I hope this does go to trial as we would all like to know where all three companies get their hamburger meat off the animal, wouldn't we? Obviously, this is a media ploy. None of the three fast food giants actually want to testify as to the origins of their Jumbo Jacks or Junior Bacon Cheeseburgers, and that's no bull. Get over it. The ads are juvenile, yet funny. The bottom line is the consumer picks their fast food restaurant choices by food choices, food quality, and location to them. Almost no one picks their restaurant of choice by quality ad work.

And that is "The World According to Kimba." See you in line, and have your money ready at the window to save time. And for gawd sakes do not use plastic (charge / debit cards) at a drive through window...how pathetic are you?